Bitcoin’s price continues to hover near key resistance levels as market participants eye a potential breakout past $100,000. Meanwhile, Strategy, formerly known as MicroStrategy, has reaffirmed its commitment to Bitcoin with a fresh purchase of 7,633 BTC, further solidifying its position as the largest corporate holder of the asset. Despite Bitcoin’s recent recovery from weekly lows, analysts remain cautious, highlighting the need for sustained momentum above $100,000 to signal a definitive trend shift. As institutional interest grows and corporate accumulation continues, Bitcoin’s market trajectory remains a focal point for traders and investors alike. Strategy Makes First Bitcoin Purchase After Rebrand, Strengthens Corporate Treasury Strategy In a bold continuation of its Bitcoin acquisition strategy, Strategy —formerly known as MicroStrategy—has announced its first Bitcoin purchase following its recent rebranding. The firm acquired 7,633 BTC at an average price of $97,255 per Bitcoin between Feb. 3 and Feb. 9, 2025, according to a Form 8-K filing submitted on Feb. 10. The February purchase pushes Strategy’s total Bitcoin holdings to 478,740 BTC, with an average acquisition price of $65,033 per Bitcoin since the company’s first purchase in August 2020. Since the start of 2025, Strategy has acquired 32,340 BTC, representing a 7% increase in its overall holdings in just over a month. This aggressive accumulation strategy aligns with the firm’s long-term vision under its “21/21 plan”, which involves issuing and selling $21 billion in equity and $21 billion in fixed-income securities over the next three years to fund additional Bitcoin acquisitions. As with its past purchases, Strategy funded this latest Bitcoin acquisition using proceeds from the issuance and sale of shares under a convertible notes agreement. This financial strategy enables the company to increase its Bitcoin exposure without depleting its cash reserves, positioning itself to benefit from Bitcoin’s long-term price appreciation. Strategy's Bitcoin yield—an indicator measuring the percentage change in BTC holdings relative to its diluted shares—stood at 4.1% for the period from Jan. 1 to Feb. 9, 2025. However, this figure is notably lower than its 2024 full-year BTC yield of 74.3%. The company’s recent $670 million net loss in Q4 2024 prompted a more conservative target for 2025, with its Bitcoin yield goal lowered to 15%. Despite this adjustment, Strategy’s BTC gains in early 2025 have already reached $1.8 billion, marking an 18% increase from its $10 billion BTC gain target for the year. This suggests that the company is on track to surpass expectations if Bitcoin maintains its upward momentum. For 2024, Strategy recorded an astonishing $140,538 gain per Bitcoin, amounting to $13.1 billion in total BTC profits. Given Bitcoin’s strong performance in 2025, the firm remains optimistic about achieving significant returns on its holdings. The firm’s transition from MicroStrategy to Strategy, officially announced on Feb. 5, 2025, shows its unwavering commitment to Bitcoin. Under the leadership of Michael Saylor, who founded the company in 1989, Strategy has pivoted from a traditional software and analytics firm into a Bitcoin-centric corporate treasury powerhouse. Saylor has long been a vocal advocate of Bitcoin as a store of value, and the company’s transformation reflects his conviction. The rebranding has been well received in the crypto industry, with figures such as Samson Mow, CEO of Jan3, stating that the change aligns with Strategy’s broader mission. Strategy's corporate shift comes at a time when US lawmakers are exploring the adoption of a national Bitcoin reserve strategy, further legitimizing Bitcoin as a global financial asset. Adding to the growing institutional confidence in Strategy, BlackRock recently increased its stake in the company to 5%, signaling that major financial players see value in Strategy’s Bitcoin-centric approach. BlackRock’s investment aligns with its broader interest in Bitcoin, particularly through its spot Bitcoin ETF offerings. What’s Next for Strategy? With 478,740 BTC now on its balance sheet, Strategy remains the undisputed leader in corporate Bitcoin accumulation. The firm’s 2025 BTC yield targets, planned equity and bond issuances, and ongoing Bitcoin acquisitions indicate that it has no intention of slowing down. As Bitcoin’s institutional adoption grows, Strategy’s bold approach could serve as a blueprint for other corporations considering Bitcoin as a hedge against fiat devaluation and macroeconomic uncertainty. With its “21/21 plan” in full motion, Strategy appears poised to play a central role in shaping the future of corporate Bitcoin investment. Strategy’s latest Bitcoin acquisition cements its place as the largest corporate holder of BTC, with nearly half a million Bitcoin on its balance sheet. With BlackRock increasing its stake and US lawmakers considering Bitcoin reserves, Strategy is positioning itself at the forefront of institutional Bitcoin adoption. As 2025 progresses, all eyes will be on Strategy’s next moves, as it continues its ambitious Bitcoin corporate treasury strategy. Bitcoin Eyes $100,000 as Market Awaits Breakout Catalyst In related news, Bitcoin continues to inch toward the highly anticipated $100,000 level as traders assess key resistance and support zones. Despite a lack of major volatility drivers, BTC has maintained its upward trajectory, briefly reaching $98,349 on Bitstamp before stabilizing around $97,614. This push higher comes after BTC rebounded from a weekly low of $94,750, signaling renewed market confidence. However, analysts remain cautious, noting that the $100,000 mark remains the pivotal level that could determine Bitcoin’s next major price move. Bitcoin has been locked in a three-month range, fluctuating within well-defined support and resistance zones. Despite its recent recovery from sub-$95,000 levels, traders are hesitant to call for a full-fledged breakout until Bitcoin decisively clears $100,000. Prominent trader CJ highlighted the importance of $96,300 as a key defense level if BTC experiences another pullback. “Finally got a fill into that 95k level. I now want to see 96.3k defended if we pull back during NY,” CJ stated. At the same time, Skew, another well-known trader, pointed out that liquidity sweeps on both sides of the market indicate a battle between buyers and sellers. “Still stuck within the same current range, although notably, the market has now swept liquidity both ways - ask liquidity & bid liquidity,” Skew noted. For Bitcoin to establish a significant trend shift, a reclaim of $100,000 is necessary, according to analysts. This key level serves as both psychological resistance and a major technical barrier that could unlock further price discovery. Analyst Rekt Capital emphasized that Bitcoin’s uptrend remains intact as long as higher lows are maintained on the weekly timeframe. For now, Bitcoin appears to be trading in a tight range between $96,500 and $98,500, with $100,000 as the next crucial resistance. Should BTC fail to reclaim $97,900, a deeper retracement toward $95,000 or lower remains a possibility. Bitcoin Market Sentiment Remains Strong Despite Short-Term Dips Despite Bitcoin’s overnight dip to $95,000, trading firm QCP Capital reassured investors that this move was not driven by a broader risk-off sentiment. “Commodities were largely unchanged, while Asian equities dipped, and BTC briefly dropped to $95K before rebounding—suggesting a sentiment-driven move rather than a fundamental shift in risk appetite,” QCP Capital noted. While Bitcoin’s volatility is skewed toward downside risk until April, the overall market remains bullish in the long term. Many investors are positioning themselves ahead of key macroeconomic events that could impact BTC’s trajectory in the coming months. With $100,000 acting as the critical resistance level, Bitcoin’s next move will likely depend on whether bulls can generate enough momentum to break out of its three-month range. Traders are watching key support levels at $96,500 and $95,000, while upside targets remain $100,000 and beyond. If Bitcoin manages to decisively break above $100,000, it could trigger a fresh wave of buying, pushing BTC into uncharted territory. However, failure to reclaim this level could see further range-bound trading in the short term. As the week progresses, all eyes remain on Bitcoin’s ability to sustain its momentum and challenge $100,000, setting the stage for a potential new all-time high in 2025.
