On the heels of launching the Official Trump (TRUMP) meme coin, Donald Trump ‘s linked decentralized finance ( DeFi ) entity, World Liberty Financial (WLFI), has updated its portfolio with Ethereum Name Service (ENS) domains. The domains are associated with some of the Trump family members, including Trump Coin ( trumpcoin.eth ), Eric Trump ( erictrump.eth ), and Barron Trump ( barrontrump.eth ). Other acquisitions by WLFI include worldliberty.eth . World Liberty Finance newly acquired ENS. Source: Etherscan ENS domains function similarly to traditional web domains but are tailored for the Ethereum ( ETH ) blockchain , allowing for more accessible and memorable wallet addresses. The acquisition of these Trump-specific domains has sparked speculation that the incoming first family-related meme coins might be in the offing. This follows Melania Trump’s launch of the MELANIA meme coin, which replicated the initial success witnessed by TRUMP. The Official Melania Meme is live! You can buy $MELANIA now. https://t.co/8FXvlMBhVf FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6 — MELANIA TRUMP (@MELANIATRUMP) January 19, 2025 Indeed, the cryptocurrency market is euphoric ahead of Trump’s inauguration, given his supportive stance on the digital currency space. Such an environment might be bullish for any related Trump meme coin. Ahead of the swearing-in, World Liberty Financial has been realigning its portfolio. For instance, on January 15, the platform’s wallet exchanged $10 million in Wrapped Bitcoin ( WBTC ) for Ethereum, converted $1.7M of ETH to USDT, and transferred $38.4M to Coinbase . World Liberty Financial portfolio A review of the assets under World Liberty Financial indicates that as of January 20, the entity had digital currencies valued at $314.45 million, an increase of over 2% in the past 24 hours. Ethereum is the largest asset in the portfolio, with 42,182 ETH valued at $141.9 million, after the latest purchase on January19. Stablecoins also play a notable role, with $99.03 million held in USDT and $65.36 million in USDC. World Liberty Finance portfolio. Source: Arkham World Liberty Financial was officially launched in late 2024 to revolutionize the financial landscape by simplifying access to loans and financial markets through decentralized platforms. The platform is focused on incorporating additional cryptocurrency projects to achieve this goal. To that end, WLF is actively exploring various proposals for other projects. For example, WLFI is evaluating Ethena Labs’ proposal to integrate its staked synthetic dollar, sUSDe, as part of the upcoming Aave platform update. This progress has emerged despite the entity’s troubled launch , which was characterized by technical issues. With Trump officially assuming office on January 20, there is a likelihood the entity might witness more interest, as hinted by the impact his meme coin has had on the cryptocurrency space in recent days. Featured image via Shutterstock The post Trump’s DeFi company just updated its crypto portfolio appeared first on Finbold .
