The Coin Rise 2025-04-16 08:42:55

Strive CEO Urges Intuit to Embrace Bitcoin Amid AI Disruption Fears

Matt Cole, CEO of Strive Asset Management, has publicly called on financial software giant Intuit to consider adding Bitcoin to its treasury. In an open letter addressed to Intuit CEO Sasan Goodarzi on April 14, Cole emphasized that while Intuit’s growth has been commendable, its reliance on products like TurboTax may put it at risk as artificial intelligence rapidly evolves. With AI increasingly capable of automating tax preparation and bookkeeping tasks, Cole believes a Bitcoin reserve could serve as a crucial financial hedge. Bitcoin as an AI Hedge for Intuit “Even though Intuit is heavily investing in AI, it should also consider a backup plan,” Cole noted in the letter. “Bitcoin provides strategic capital and an added layer of resilience in the face of industry disruption.” He further warned that Intuit’s flagship products—TurboTax and QuickBooks—could soon be rendered obsolete or severely diminished in value if current AI trends continue unchecked. Cole’s remarks come on the heels of his earlier appeal to GameStop CEO Ryan Cohen . That letter, sent in February, encouraged the retailer to allocate some of its $4.6 billion cash reserves into Bitcoin. GameStop later revealed in an April filing that it had completed a $1.5 billion convertible debt offering , with some funds reportedly set aside for potential Bitcoin purchases. Strive Challenges Intuit’s Crypto Policies Beyond treasury strategy, Cole also criticized Intuit for what he called discriminatory policies against Bitcoin-related businesses. His focus was particularly on Intuit’s email marketing service, Mailchimp, which has been under fire for suspending accounts tied to cryptocurrency content. Cole argued that Mailchimp’s current acceptable use policy is outdated and unfairly penalizes crypto entrepreneurs, even when their content does not directly involve sales or promotions. He urged Intuit to revise the policy, especially in light of what he describes as a more crypto-supportive regulatory outlook under the Trump administration. While Mailchimp maintains that it allows crypto-related messages under certain conditions, Cole said a more transparent and inclusive stance would be beneficial—not only for the blockchain ecosystem but also for Intuit’s shareholder value. “Amending the policy isn’t just good for crypto,” he said, “it’s a step toward positioning Intuit as a future-facing, innovation-friendly company.” The post Strive CEO Urges Intuit to Embrace Bitcoin Amid AI Disruption Fears appeared first on TheCoinrise.com .

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