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The Daily Hodl 2025-02-03 19:45:16

Coinbase Purchases On-Chain Ads Platform Spindl in Move To Send Builders Viral

Top US-based crypto exchange Coinbase is purchasing on-chain advertisement platform Spindl in line with its mission to onboard one billion users. According to a new blog post , Coinbase says it has acquired Spindl to blow up the popularity of crypto developers. “As we talk with builders every day, a consistent theme stands out: builders want to go viral and we want to help them do that. As we’ve said before, there’s a natural flywheel here: we support developers who build on-chain apps, those apps attract users on-chain, and having more users incentivizes more developers to build on-chain. And the faster we spin this flywheel, the easier it will be to bring more and more people on-chain. Builder virality is the thing that spins that flywheel faster.” Coinbase says that Spindl – which was founded three years ago by an ex-Facebook advertising employee – will help improve the problem of on-chain discovery for builders and will operate directly on Base, the firm’s proprietary blockchain. According to Coinbase, builders currently have issues finding quality users and distribution, a problem that can be solved by going viral via targeted advertising. “The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain by connecting builders with both Coinbase users and users across the on-chain economy. Their work will be crucial to expanding the ways we elevate and support builders, and we’re excited for them to hit the ground running.” Don't Miss a Beat – Subscribe to get email alerts delivered directly to your inbox Check Price Action Follow us on X , Facebook and Telegram Surf The Daily Hodl Mix Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing. Generated Image: Midjourney The post Coinbase Purchases On-Chain Ads Platform Spindl in Move To Send Builders Viral appeared first on The Daily Hodl .