Cardano is set to receive a significant boost through an innovative partnership with Walmart , which will introduce a crypto cashback program featuring Cardano’s native token, ADA. Announced on February 3, this initiative aims to bridge the gap between traditional retail shopping and blockchain technology, offering ADA as cashback on everyday purchases at one of the world’s largest retailers. Notably, Walmart, which serves approximately 230 million customers globally, will work with Bring, a white-label crypto cashback company, to launch the program, enabling users to earn ADA for purchases made through the Walmart website. Using the Cardano-base lightweight wallet Yoroi, consumers will receive cashback in ADA on various products, including groceries, electronics, and household essentials. To participate, users must install the Yoroi Wallet Extension in their browser. Once set up, the extension will detect eligible purchases on Walmart’s online store and notify users of available cashback offers in ADA. Users can earn ADA rewards by accepting the offer and completing the purchase. Elsewhere, Bring also announced a similar partnership with Newegg, the online retailer specializing in electronics, computer hardware, software, and tech products. Through this collaboration, users can now shop for tech items and earn ADA cashback via GeroWallet, another wallet on the Cardano blockchain. These collaborations are crucial for Cardano, with major developments suggesting a potential bull market for ADA. Recently, Charles Hoskinson , founder of Cardano, advocated adopting Cardano’s blockchain technology to streamline U.S. federal budgeting processes, reduce corruption, and ensure transparency by allowing public verification of tax fund allocation. He further predicted that blockchain will become integral to U.S. government functions within five years, including voting systems, procurement, payments, identification, and central banking. His vision includes a ripple effect that could see up to 50 countries follow the U.S. lead, potentially transforming global governance and financial systems. Additionally, as Cardano expands its offerings to traditional investors and institutions through various publicly traded ETPs, including those by 21Shares, ETC Group, and Valour, many experts anticipate that ADA will soon gain approval for a U.S.-based exchange-traded fund (ETF). As a result, the likelihood of an ADA ETF for 2025 surged from 21% on January 1 to 69% on January 30, according to the market prediction platform Polymarket.
