Conor McGregor’s meme coin REAL has failed to launch, collecting only $392,000 in presales within the 28-hour bidding period. The listed minimum sale for the presales period was $1 million. McGregor and the Real World Gaming DAO (RWG) aimed to collect $3.6 million. The failed bid may indicate a shift away from celebrity-backed meme coins. The REAL token was an ERC-20 blockchain that could reward users with staking revenues. The Real World Gaming DAO had high hopes for the celebrity meme coin, planning to gain revenue from a token that had the backing of an MMA champion. Real World Gaming has an impressive clientele, including KuCoin, Tezos Foundation, and Algorand. Real World Gaming suggested that the token would become a global movement during the bidding process. REAL launched over the weekend and occurred just before what is described as ‘Black Monday,’ with both the stock market and crypto markets crashing hard. There is also talk of a recession and global crisis, with the world economy reacting to Trump’s tariffs. In hindsight, the launch of McGregor’s memecoin may have been poorly timed. McGregor fans may feel disappointed that his meme coin didn’t take off. However, the coin REAL was named after Real World Gaming, rather than the UFC star Conor McGregor. Further, UFC fans may expect a Vechain (VET) collaboration since that is the token often associated with UFC blockchain projects. Real World Gaming only managed to collect $392,315, below their minimum threshold of $1 million, and only 11% of their $3.6 million target. The result is disappointing, given that McGregor is such a popular fighter. Only 668 buyers were involved in the bid. The result was, therefore, a very decisive rejection of the project. The public sale of 60 million REAL only represents 3% of the total supply of 2 billion REAL. McGregor’s brand and image were largely absent from the token. His name, which is globally recognised, was also lacking, with the token being REAL after the DAO Real World Gaming. One may expect a memecoin to have an image of McGregor and the token named after him, as seen with the TRUMP memecoin. The sealed bid started at $0.06, but the memecoin didn’t get enough bidders in the current economic climate. McGregor, UFC champion and entrepreneur, argued that the token would not be like other celebrity tokens but a legitimate project. He hinted that the project would improve the crypto ecosystem. Many celebrity tokens have resulted in rug pulls and huge losses for people participating in bidding. The REAL token was launched during an economic crisis, with Bitcoin dropping below $80k, the stock market seeing its largest two-day loss, and stocks losing an estimated $6.6 trillion. The meme coin may have failed simply because the timing was not good. The once-vibrant meme coin market has dropped from $100 billion to $44 billion. Memecoins have seen diminished returns after the TRUMP coin launch and were only damaged further by the LIBRA scandal involving the Argentinian president and an ongoing investigation. Memecoin buyers have voiced various concerns about the REAL project, including a short unlock window, which would endanger the project of suffering a massive selloff. Overall, community feedback was negative, claiming that the project may have focused too much on promotional tactics without explaining how the memecoin may have long-term value. Other investors pointed out that there were promotional materials sourced from third-party logos, suggesting a lack of design and care put into the project.
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