Michael Saylor’s Bitcoin playbook has pushed Strategy, formerly MicroStrategy, to historic heights. The company has recorded a 2,466% stock increase since August 2020 and has outperformed leading technology companies like Nvidia, Tesla, Google and Microsoft. Strategy made a bold pivot towards Bitcoin before the adoption and integration of digital currencies became mainstream. The company made its decision at a time when established tech companies were channeling their efforts into artificial intelligence and cloud computing. Strategy is now reaping the benefits of what many considered a risky investment when it bet on Bitcoin as its primary reserve asset. Comparison of the MSTR ticker with big tech stocks. Source: Bitcoin Magazine (X/Twitter) Strategy’s Bitcoin playbook has delivered since 2020 In August 2020, MicroStrategy, under Saylor’s leadership, began investing a significant portion of its cash reserves into Bitcoin. The firm pivoted to Bitcoin due to concerns about inflation and the diminishing purchasing power of fiat currencies. By adopting Bitcoin as its primary treasury reserve asset, Strategy intended to preserve and enhance its shareholder value. The company’s accumulation playbook involved purchasing Bitcoin through excess cash flows, as well as debt and equity offerings. As of December 2024, the firm held approximately 447,470 BTC, which represented over 2% of the total Bitcoin supply. Now it’s April 2025, and Strategy has garnered an impressive 531,644 BTC, which represents approximately 2.5% of Bitcoin’s total capped supply of 21M coins. The coins were acquired at an average price of approximately $66K per Bitcoin, which totals about $33B in investment. From late 2024 to date, the company has increased its Bitcoin holdings by over 84,000 BTC. This rapid accumulation is due to a “21/21” capital plan which aims to raise $42B. Of the $42B, $21B will be raised through equity and the other $21B via debt. The capital plan is aimed at expanding Strategy’s Bitcoin holdings. In January 2025, the company acquired 11,000 BTC for approximately $1.1B, financed through stock sales. This purchase brought its total holdings to 461,000 BTC. Strategy then raised approximately $711M by selling a new series of preferred stock in March 2025. The company intends to invest the proceeds into additional Bitcoin purchases. Outperforming tech giants Thanks to its aggressive Bitcoin accumulation, Strategy has outperformed major technology companies including Nvidia, Tesla, Google, Apple, and Microsoft. Since the start of Strategy’s Bitcoin-focused initiative, the company’s stock has surged by an impressive 2,466%. As it stands, the firm now holds the largest Bitcoin reserves among publicly traded companies, apart from Bitcoin ETF managers. The MSTR ticker has a sizable lead on tech giants like Nvidia , Google, Microsoft, Apple, and others in the stock market, surpassing Nvidia by over a thousand percentage points. According to a post by Bitcoin Magazine on X, Nvidia’s stocks were reported at 808% while Tesla’s sat at 155%. Google, Meta and Microsoft were positioned further down the poll at 105%, 91%, and 77% respectively. Even in 2024, MSTR had already surpassed these companies with a 477% increase in its stock value. The firm’s biggest advantage comes from Bitcoin consistently delivering strong returns with an average return of 37%, outperforming gold and the S&P 500 since 2020. Cryptopolitan Academy: Want to grow your money in 2025? Learn how to do it with DeFi in our upcoming webclass. Save Your Spot
