Morgan Stanley, one of the world’s top investment banks, is boldly entering the crypto market. The financial institution is developing a new crypto trading feature for its E*TRADE platform, which it acquired in 2020 . The plan is to allow users to buy and sell real cryptocurrencies by 2026. This move shows how fast traditional banks are starting to take crypto seriously. This decision comes when U.S. regulations become more favorable and more clients demand access to digital assets. Why Morgan Stanley Is Entering Crypto Scene Now In the past, many big banks were unsure about crypto. They stayed away because the rules were unclear, and the market seemed risky. However, things have changed. Since President Donald Trump returned to office, the U.S. government has become more open to digital assets. This shift in regulation has made it easier and safer for financial institutions to get involved in crypto. At the same time, more people want access to crypto through trusted platforms. Millions of retail investors are asking for simple, safe ways to buy and trade digital assets like Bitcoin (BTC). Morgan Stanley is responding to this demand by building a feature to make crypto trading possible inside E*TRADE. What E*TRADE Users Can Expect E*TRADE users can only invest in crypto through exchange-traded funds (ETFs), Bitcoin futures, and the Grayscale Bitcoin Trust. These products are linked to crypto prices, but users do not directly hold the tokens. Morgan Stanley’s upcoming feature E*TRADE will change that. In 2026, E*TRADE users can trade tangible crypto assets directly. This is known as “spot trading,” where people actually buy and sell the digital tokens themselves, not just products tied to them. The service will be open to all 5.2 million retail clients who use the E*TRADE platform. To make this possible, Morgan Stanley will work with crypto-native firms. These partners will handle technical activities like custody, onramps, offramps, and backend services. Although the feature is still in early development, it marks a significant step for traditional finance. Details about which cryptocurrencies will be supported have not yet been revealed. Traditional Finance Embraces Crypto Morgan Stanley’s push into cryptocurrencies shows how much the financial world is changing. Several other big banks, like JPMorgan Chase, Goldman Sachs, and Fidelity Investments, have also been moving into the crypto industry in different ways. This comes as regulations become clearer and investors’ interest grows. Other banks may follow if Morgan Stanley’s crypto trading feature is successful. That would bring crypto even closer to the mainstream and help more people safely and quickly invest in digital assets. The post Morgan Stanley to Add Crypto Trading Feature to E*TRADE Platform appeared first on TheCoinrise.com .
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