Cannes—the iconic French Riviera city known for its glitz, glamour, and the prestigious Cannes Film Festival—is preparing to roll out cryptocurrency payments across local businesses by summer 2025. This shift signals more than just a tech upgrade; it reflects a strategic push to attract high-net-worth clientele and global tourists who are increasingly comfortable transacting in digital currencies. Cannes City Eyes a Digital Futurea The initiative, spearheaded by Web3 payment firm Lunu Pay in collaboration with the Cannes municipal government, targets an ambitious 90% merchant adoption rate within the city. According to Lunu Pay founder Artem Shaginyan, the decision also marks a turning point in how crypto is perceived in mainstream commerce. Rather than being confined to niche internet communities or speculative investment circles, crypto is now being positioned as a practical, day-to-day payment method for luxury goods, services, and hospitality—an especially relevant use case in a city like Cannes that thrives on tourism and high-end commerce. What sets this move apart is the scale and intent behind it. Local authorities are not merely allowing crypto—they are actively training business owners and professionals to understand and implement it. Back in February, Mayor David Lisnard launched a training initiative to familiarize merchants with digital payment tools, a clear indication that this isn’t a half-measure but a determined transition. A Global Trend Gains Momentum Cannes isn’t the only city pushing toward a crypto-integrated future. Governments worldwide are making similar moves in hopes of staying competitive in the increasingly digitized global economy. In Switzerland, the city of Lugano began accepting Bitcoin and select stablecoins for tax and municipal payments as part of a broader initiative to become a blockchain hub. Across the Atlantic, Colorado Governor Jared Polis greenlit crypto tax payments as early as 2022. Vancouver followed suit in 2024, exploring the possibility of integrating Bitcoin into its financial system and even adopting a BTC treasury strategy. Just last month, Panama City took the leap by allowing municipal payments in various cryptocurrencies, including Bitcoin, Ether, and major stablecoins like USDC and USDt. Mayor Mayer Mizrachi also emphasized that such modernization efforts would position the city as a magnet for global investment and innovation. The post Cannes City to Accept Digital Payments by Summer: Details appeared first on TheCoinrise.com .
