Move over dogecoin. The new memecoin making waves in tech Twitter’s inner sanctum isn’t just about fun; it’s about mindset. MOG Coin, a popular token offered on Ethereum and Base, is trying to bring in a cultural shift as “mog/acc” — a mashup of mogging (a slang for being better, stronger, faster) and accelerationism (speeding up technological change at all costs). Techno-optimists are quickly putting on Pit Vipers, a flashy sunglass brand, as their X account display, which is leading to mindshare of the mog token outside of crypto circles. Influential X accounts from Y Combinator founder Garry Tan to owner Elon Musk have all joined the mog/acc train, changing their displays to one wearing a Pit Viper. MOG prices are up more than 11% in the past week, extending 30-day gains to over 130%. Solana ecosystem firms like Raydium and Jupiter have joined in, changing their online displays to a cat or their mascot wearing Pit Vipers and stating “mog/acc.” A community member has even built a mog/acc bot that automatically converts any display into the aesthetic the mog/acc believers strive for, with the account going viral hours after launching in the wee hours of Wednesday. But what’s mog/acc anyway? Believers have a very specific view of it. “Mog accelerationism is the extension of mog memetics into the sphere of technological progress,” @Virotechnics, a memecoin thought leader, told CoinDesk in a Telegram message. “It’s about winning, competing, and performing well in everything.” "Accelerationism is a philosophy of technological progress, speeding up its pace & ensuring that it's made at any cost. Mog/Acc is the hybrid of the two; and it's a perfect synthesis -- the two ideas complement each other well, and the memetics help spread the philosophy,” he added. Accelerationism, or “acc” in online slang, is the idea that humans should speed up technological progress no matter the cost. Whether AI, crypto, biotech, or automation, the gist is to go faster, break things, and move the future forward. That has birthed effective accelerationism (e/acc), a recent spin that tries to make accelerationism practical, not just a meme. Subscribers of the mindset include early crypto investor Balaji Srinivasan. In 2023, Ethereum co-founder Vitalik Buterin shared his own version of e/acc as d/acc, or defensive accelerationism , which called for building technology to move forward but actively avoids paths that are filled with greed or a net-negative. As such, Mog/acc isn’t just about piggybacking off existing accelerationist trends. It’s morphing into its own, distinctly internet-native philosophy. Where e/acc intellectualizes the future and d/acc moralizes it, mog/acc memes it into existence. Believers are stripping away the thinkpieces in favor of flashy avatars and a shared language of winning. Whether mog becomes more than a coin or a vibe is yet to be seen. But for now, it’s a full-blown identity play.
