Crypto.com exchange, a top global regulated crypto exchange licensed by UAE’s VARA (Dubai Virtual Asset Regulatory Authority) has teamed up with UAE Emarat Energy company, which operates over 155 gas stations across the UAE, to offer crypto payment options. As per the LinkedIn post, the expansion depends on regulatory approvals and customer demand, with the set up of crypto fuel stations signaling a shift towards more utility for crypto in the UAE. “Further enabling the utility of cryptocurrency is central to our vision at Crypto.com,” said Mohammed al Hakim, President of Crypto.com UAE. “The UAE is a cryptocurrency market leader, and we are excited to partner with Emarat, the region’s leading petroleum brand and serving tens of thousands of customers every day, in bringing digital assets into its next era.” As per the announcement, Emarat hopes to modernize its retail model and appeal to tech-savvy consumers. It also aims to boost its image among digitally aware customers. The partnership will see Crypto.com integrated at an initial 10 service stations, with plans to progressively expand the integration across the Emarat service station network. Crypto.com and Emarat will launch the Crypto.com service station Through Project Landmark, the first project providing naming rights for fuel stations in the world by Emarat, Crypto.com and Emarat will unveil the Crypto.com Emarat Service Station at Emarat’s Al Ameen Station in Al Wasl Road, a signature service station branded by Crypto.com and supported by the Crypto.com integration. Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President—Marketing at Emarat, said: “At Emarat, we are constantly exploring new frontiers in innovation and customer experience. This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand. Together, we’re bridging the gap between energy retail and emerging financial ecosystems.” Crypto.com users and Emarat customers will be able to enjoy additional benefits of the partnership, having exclusive offers and a mutual promotional program to uplift customers’ experience. More and more retail entities across the UAE are partnering with regulated crypto service providers to offer stablecoin payments, better integration with UAE banking sector, and better investment opportunities. Recently UAE MGX sovereign wealth fund invested $2 billion in Binance using a stablecoin, while Trump’s Tower project will allow purchases to be made in crypto. KEY Difference Wire helps crypto brands break through and dominate headlines fast
