With the EU’s Markets in Crypto-Assets (MiCA) regulation coming into full effect, Tether-backed entities StablR and Oobit are positioning themselves at the forefront of compliant stablecoin issuance and crypto payments infrastructure. StablR is emerging as a key issuer of stablecoins within the MiCA framework. Backed by Tether, StablR will leverage Tether’s new tokenization platform, Hadron, to simplify the tokenization of its Euro-backed and USD-backed stablecoin offerings; the StablR Euro (EURR) and StablR USD (USDR). StablR will also be responsible for maintaining full reserve backing of the stablecoins, conducting regular third-party audits, and adhering to MiCA’s stringent transparency and consumer protection standards. “We’re thrilled to partner with Oobit to introduce this innovative payment flow,” said Gijs op de Weegh, CEO of StablR. “Payments represent one of the most compelling real-world use cases for stablecoins—delivering significant improvements in cost, speed, and efficiency. This collaboration marks an important step toward driving mainstream adoption.” Oobit, another Tether-backed entity that recently closed a $25 million Series A funding round, will integrate the EURR and USDR stablecoins into its crypto payments platform. The move will enable users across Europe to transact seamlessly using regulated digital currencies. To encourage adoption, Oobit will offer 5% cashback in USDR on payments made in USDR and 5% cashback in EURR for payments made in EURR. According to Oobit’s latest report on crypto usage in the EU, demand for everyday crypto use cases is growing, with 70% of crypto payments in the region currently spent on basic retail commodities, food, and beverages. “The next phase of crypto adoption will be defined by real-world utility under clear regulatory frameworks. By integrating MiCA-compliant stablecoins like EURR and USDR, Oobit is setting the standard for how digital assets should function — regulated, intuitive, and accessible at scale. This is a critical step in our mission to make crypto a primary medium of exchange,” said Amram Adar, Co-founder and CEO of Oobit. This strategic shift comes on the heels of recent developments in the European crypto landscape, including the delisting of USDT for European Economic Area (EEA) users by major exchanges such as Binance and Kraken. The move is part of broader efforts to comply with the EU’s Markets in Crypto-Assets (MiCA) regulation, which has now come into full effect. MiCA’s implementation has created immediate demand for stablecoins that meet its compliance standards. In response, Tether—the largest global stablecoin issuer—has backed alternative providers like StablR to maintain a foothold in the European market. The demand is significant: as of December 2024, the EUR-pegged stablecoin market in Europe alone was valued at over $400 million and continues to grow, alongside the broader market for USD-denominated stablecoins. By aligning with MiCA and leveraging Tether’s infrastructure, entities like StablR and Oobit are positioning themselves at the forefront of a compliant, utility-driven stablecoin ecosystem in Europe. The post Tether-backed firms launch MiCA-compliant stablecoin initiative in Europe appeared first on Invezz
