Kraken Prime, a new offering from global crypto exchange Kraken, has been officially launched to meet the rising needs of institutional crypto investors. The platform combines trading, custody, and financing services into one streamlined system. This move positions Kraken alongside major players like Coinbase Prime and FalconX in the expanding space of crypto prime brokerage. Single Platform to Handle Institutional Crypto Demands As revealed , the launch of Kraken Prime marks a major step in Kraken’s effort to serve institutions entering the digital asset space. The new service offers access to deep liquidity across over 20 global venues and covers over 90% of the digital asset market. Kraken Prime is designed to deliver a reliable experience that reflects the standards expected in traditional finance. According to Kraken’s co-CEO David Ripley, the platform combines execution quality, stable infrastructure, and a user-friendly experience. He mentioned that it is built specifically for asset managers, hedge funds, and corporate clients. These organizations often need round-the-clock service and strict compliance, and now they have a platform that meets those demands. Kraken Financial, a U.S. state-chartered bank, provides qualified custody for clients, allowing them to trade directly from secure holdings. The system also supports asset-backed lending and short-term credit, offering flexibility and speed for large-scale investors. Responding to Market Growth and Institutional Entry More institutions have shown interest in crypto in recent months, driven by improving regulations and better infrastructure. One way they strengthen their interests is by purchasing cryptocurrency. Recently, Strategy added 4,020 BTC, valued at approximately $427 million, to its balance sheet. Kraken Prime was developed with this trend in mind, targeting firms looking to expand their crypto strategy without the operational stress of managing multiple service providers. The platform is supported by a proprietary order-routing engine, allowing users to tap into both on-platform and off-platform liquidity. This makes it easier to carry out large transactions without delays or price slippage. With 24/7 white-glove support, clients can access help whenever needed. Kraken Expands Product Reach Ahead of IPO Plans Kraken Prime is one of many new projects from the exchange. Kraken recently introduced its Ethereum Layer 2 blockchain, increased its derivatives offerings in Europe, and is testing commission-free stock trading in the United States. The firm also announced plans to launch tokenized stock trading outside the U.S. In a major move, Kraken acquired NinjaTrader for $1.5 billion earlier this year to support its multi-asset-class strategy. The exchange reported $472 million in revenue in the first quarter of 2025 and is preparing for a possible initial public offering by early next year. Kraken’s latest launch shows its intention to compete in broader financial markets as well as crypto. The post Kraken Prime Launches Full-Service Platform for Institutional Investors appeared first on TheCoinrise.com .
