Two publicly listed Asian firms, Blockchain Group and Metaplanet, made headlines this week by collectively acquiring more than 340 BTC—valued in excess of $15 million—yet again solidifying the trend toward publicly listed companies adopting Bitcoin as a mainstream treasury asset. Inside the Latest Bitcoin Purchases Metaplanet, a Tokyo-listed investment company, settled the purchase of 2,205 BTC for $238.7 million, raising its holding to 15,555 BTC and making it the fifth-largest corporate Bitcoin holder in the world. Though the acquisition this week was a larger broader-strategy, the company's steady accumulation—paid for by issuing bonds and stocks—has doubled its shareholders in three months. Paris-listed Blockchain Group revealed purchasing 116 BTC for €10.7 million ($11.5M), bringing its reserves to 1,904 BTC. Blockchain Group's return on BTC for 2025 stands at more than 1,300%, capturing the stunning rise in the value of Bitcoin in terms of share number. Blockchain Group's recent convertible notes and bond issuances have played a pivotal role in funding these purchases, with custody by leading digital asset infrastructure companies. Accounting Treatment and Treasury Strategy Both companies keep Bitcoin as a long-term reserve asset, listing it as a non-current asset on their balance sheets. Acquisitions are funded proportionately with equity or debt issue, with proceeds used directly for Bitcoin purchases. Metaplanet operates a dedicated company-designed ”BTC Yield” to measure value added per share, distinguishing the impact of treasury actions from dilution of share. Blockchain Group tracks a similar yield, emphasizing the accretive contribution of Bitcoin to shareholder value. Company Latest BTC Buy Total BTC Holdings Funding Method BTC Yield (2025) Metaplanet 2,205 BTC 15,555 BTC Bonds, Stock Issuance 416.6% Blockchain Group 116 BTC 1,904 BTC Convertible Bonds 1,348.8% Why Corporate FOMO May Only Just Be Starting The corporate Bitcoin buying spree is not limited to these two firms. Public firms now hold over 725,000 BTC globally—a 135% increase year-on-year—led by Europe and Asia. Regulatory certainty, fears of inflation, and hedging against the risk of fiat are driving this action. Metaplanet and Blockchain Group's aggressive strategies are spurring other listed firms to follow suit, with numerous looking to make more BTC purchases in future quarters. Experts in the industry warn that although the trend is favorable to Bitcoin, smaller firms must manage risk extremely cautiously, especially if BTC prices grow unstable. Still, the momentum is in evidence that corporate FOMO for Bitcoin is only just getting underway. Scaling the Corporate Bitcoin Playbook As more and more corporations adopt Bitcoin in their treasuries, the competitive landscape for listed firms is altering rapidly. Institutional investors are looking more intensely at how digital assets can contribute to balance sheet health and optimize shareholder value. That is also driving fresh discussions around risk management, custody solutions, and regulation, as businesses seek to offset potential upside against good governance. The growing popularity in Europe and Asia could pave the way for broader acceptance worldwide, adding more pressure on North American businesses and companies globally to reconsider their own treasury behavior. With Bitcoin's finite supply and rising demand helping make corporate hoarding the next unavoidable trend for the next cycle of institutional investment, that trend is already gaining traction.
