Coinbase, a leading cryptocurrency exchange, has acquired Spindl, an onchain advertising and attribution platform. This is a strategic move to enhance project visibility on its Ethereum layer-2 network, Base. Announced on January 31, the acquisition aims to address the discovery challenges faced by onchain builders. Revolutionizing Onchain Ads The acquisition of Spindl brings with it the expertise of its founder, Antonio García Martínez. He was instrumental in building Facebook’s original ads platform. This advertising framework played a key role in scaling the platform and empowering small businesses to gain viral traction. Base creator Jesse Pollak highlighted Spindl’s capabilities in a January 31 X video, stating that the platform was designed entirely through smart contracts onchain. “They’re coming to do it again onchain,” Pollak said. He also emphasized Spindl’s mission to help builders go viral and reach wider audiences. Pollak noted that the acquisition would provide essential resources for developers on Base, enabling them to attract power users. Echoing this sentiment, Coinbase’s head of business development, Shan Aggarwal, also described the move as a “win-win” for both builders and users. He praised Spindl for creating the first comprehensive onchain advertising protocol that aligns audiences with engaging onchain projects. Paving the Way for Onchain Advertising Innovation Eric Seufert, an early investor in Spindl and an investor at Heracles Capital, revealed that his decision to back the company came after García Martínez shared his vision for onchain attribution and measurement during a meeting in Austin. “I’m excited to see how the Spindl team moves advertising forward in partnership with Coinbase,” Seufert said in a January 31 post. The acquisition signals Coinbase’s broader ambition to advance decentralized finance and innovation on its Base network. Pollak has also hinted at the potential availability of tokenized shares of Coinbase stock (COIN) for U.S. users, a move that could further integrate real-world assets onchain. Tokenized COIN shares are already accessible to non-U.S. users via protocols like Backed. However, Pollak confirmed that expanding this offering to Base’s domestic users is being actively explored. The post Coinbase Acquires Spindl to Boost Onchain Advertising for Base Network appeared first on TheCoinrise.com .
