Banking giant Goldman Sachs says that US households will continue to pump money into the stock market this year, remaining the main buyer of equities. In a note seen by Bloomberg , Goldman analysts led by David Kostin say they expect American households to directly purchase $425 billion worth of US equities this year. In doing so, households would trail only corporations, which the bank predicts will buy $675 billion, as the top sources of stock demand. Goldman partially bases the forecast on the concept that “there is no alternative” (TINA) to US markets. “TINA trade remains alive and well in US retirement accounts.” A separate group of Goldman analysts says that during the “liberation day” stock crash in early April, US households aggressively bought the dip, but have since turned into net sellers. However, that selling pressure has been offset by new institutional demand, according to the bank. “The resilience of household demand for equities is vital because households represent the largest ownership category of the US equity market… Households directly own 38% of the US equity market and control an even larger share including indirect ownership through funds.” Source: Goldman Sachs/Bloomberg The analysts added that Americans, on average, allocate 49% of their total financial assets to equities, which is the highest level on record and just above the previous high of 48% set in 2020. In comparison, people in the euro area only allocate 10% of their total assets to stocks, and just 13% in Japan. Follow us on X , Facebook and Telegram Don't Miss a Beat – Subscribe to get email alerts delivered directly to your inbox Check Price Action Surf The Daily Hodl Mix Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing. Generated Image: Midjourney The post Goldman Sachs Predicts American Households Will Pour $425,000,000,000 Into Stock Market This Year: Report appeared first on The Daily Hodl .
