Binance, one of the world’s biggest crypto exchanges, has named Gillian Lynch as its new Head of Europe and the United Kingdom. In this role, she will lead the company’s operations and strategy and work closely with regulators in the region. This change is part of Binance’s plan to expand in countries with established cryptocurrency regulations. It comes as the European Union begins to implement its new crypto law, the Markets in Crypto-Assets (MiCA) regulation, which was signed into law in 2023 . Lynch to Lead Growth with Focus on Safety and Rules Lynch will help Binance expand across Europe while ensuring user safety remains a top priority. Speaking about her new role , she said the crypto industry is now entering a new chapter. Countries are establishing more explicit rules, and companies must adhere to them. She also stated that she is ready to help the exchange build a safe and open digital asset ecosystem. Before joining Binance, Lynch was the CEO of Europe at Gemini. There, she helped the company grow and handled regulatory issues. She has also worked at the Bank of Ireland and the fintech firm Leveris. Binance CEO Richard Teng said Lynch’s background in finance and rules make her a strong choice for this role. He believes she will support responsible growth and help more people in Europe access crypto. Binance Grows Services Despite UK Challenges Lynch’s appointment comes as Binance works to grow its global reach. The exchange now serves over 275 million users, with 25 million joining in late 2024. In Europe, Binance is adapting to meet the requirements of MiCA. This includes removing stablecoins that do not meet the new rules and working with new payment partners to improve SEPA bank transfers for EU users. The UK, however, remains a challenging market due to ongoing rule changes. Even so, Binance is finding ways to adjust and grow its operations. Binance Adds New Services for Institutional Clients and Developers In addition to leadership changes, Binance is also launching new services . Binance Institutional Loans were recently introduced by CEO Changpeng Zhao, also known as Richard Teng. This new service enables large clients to borrow money using the cryptocurrency they already hold. Investors can receive up to four times the value of their assets without transferring funds to a single account. In some cases, the interest rate could be zero. The trading platform also launched SAFUGPT, an AI tool built using GPT-4 and DeepSeek. It helps developers create safer crypto apps. With Gillian Lynch now leading the region, Binance hopes to grow in a safe and rule-following way. The company will continue to develop new tools for both individual users and large investors. The post Binance Names Gillian Lynch as New Head of Europe and UK appeared first on TheCoinrise.com .
