Changpeng “ CZ ” Zhao, the former CEO of Binance, has once again stirred up the crypto world—this time with his pet dog, Broccoli . After revealing his dog's name, a flood of BROCCOLI meme coins hit the market, reflecting the unpredictable nature of crypto trends. While CZ insists he isn’t launching a coin , his engagement has fueled speculation and excitement. CZ, who recently rejoined a Binance spinoff after his release from prison, has had a complicated relationship with meme coins. He previously criticized them, particularly after unintentionally boosting a test token, TST, in an educational video. That incident led to discussions about Binance’s listing policies, with co-founder Yi He defending the company's stance. Despite his past remarks, CZ now finds himself at the center of another meme-driven wave. Yesterday, a meme coin linked to CZ’s dog hit an astonishing $14 billion market cap before crashing . Responding to the frenzy, CZ simply stated that he was sharing his dog’s picture and name, not launching any coin himself. However, he acknowledged that if the community wanted to create a token, they should at least use Broccoli’s real image. His post acted as a social experiment, and, as expected, several BROCCOLI tokens have since emerged, with some experiencing wild price swings. While CZ remains an impartial observer, he hinted that he might interact with the most popular meme coins on Binance’s BNB Chain (BSC). Additionally, the BNB Foundation could support top-performing meme projects with liquidity and rewards. His statement, though casual, has fueled speculation about Binance’s stance on meme coins moving forward. CZ’s lighthearted involvement is reminiscent of a recent event where Mark Cuban jokingly suggested launching a meme coin to mock the industry. However, CZ’s approach appears less critical and more of a playful experiment. While his personal views on meme coins may not have shifted significantly, his engagement has certainly kept the crypto community entertained. Whether this trend has any long-term impact on the market remains to be seen, but for now, it’s all part of the unpredictable world of crypto.