Japanese investment firm Metaplanet has made headlines with the appointment of Eric Trump to its newly formed Strategic Board of Advisors. Announced on March 21, this move underscores the company's growing focus on Bitcoin and its ambition to become a global leader in cryptocurrency treasury management. Eric Trump, known for his leadership in real estate, finance, and brand strategy, is expected to play a central role in supporting Metaplanet’s digital asset goals. He also serves as a Web3 ambassador for World Liberty Financial (WLFI), a decentralized finance project associated with his father, former U.S. President Donald Trump. His involvement reflects his interest in digital innovation and financial autonomy. Metaplanet’s CEO, Simon Gerovich, highlighted Eric Trump’s expertise as a vital addition to the company's roadmap. “His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies,” he stated. This strategic partnership arrives at a crucial time for Metaplanet. Just days before the announcement, the company issued 2 billion yen in zero-coupon bonds, intended entirely for acquiring more Bitcoin. This funding effort aligns with the firm’s ambitious target of accumulating 10,000 BTC by the end of 2025 and doubling that to 21,000 BTC by 2026. According to industry data, Metaplanet currently holds 3,200 BTC, positioning itself as a major corporate Bitcoin holder. However, its average purchase cost leaves it vulnerable to sharp market fluctuations. March 2025 tested this vulnerability, with Bitcoin experiencing notable dips that temporarily pushed Metaplanet’s portfolio into the red. Although the market has since rebounded slightly, the narrow margin between acquisition costs and market value highlights the volatility that still defines the crypto landscape . Despite these price swings, Metaplanet remains firm in its belief in Bitcoin's long-term potential. With Eric Trump joining a team of prominent financial figures, the company is reinforcing its commitment to navigating crypto market risks with strategic foresight. The creation of the Strategic Board of Advisors is more than a branding move—it represents a focused effort to surround Metaplanet with experienced voices in the fields of finance, blockchain, and digital innovation. Together, they are expected to guide the company’s direction as it pushes deeper into the crypto space. While market sentiment remains mixed and Bitcoin continues to show price sensitivity, Metaplanet's latest actions illustrate a proactive and confident approach. With fresh capital, an influential advisor, and clear goals, the company appears poised to advance its position as a corporate leader in Bitcoin accumulation. As the year progresses, all eyes will be on how Metaplanet’s bold strategy unfolds—and whether this high-profile appointment will help them achieve their long-term goals in the digital asset sector. Eric Trump’s appointment , the 10,000 BTC target , and the market volatility Metaplanet faces form the backbone of a high-stakes expansion plan that could shape how corporations approach cryptocurrency in the years ahead.
