Binance CMO says utility-driven memecoins now take priority over hype for exchange listings. Leading memecoins like PEPE and BONK reflect a shift toward real-world use cases and market growth. Binance’s research team evaluates memecoins for innovation, utility, and community-driven trends. Memecoins are exploding in popularity, but they’re also facing more scrutiny than ever. At Aus Crypto Con 2024 , Binance CMO Rachel Conlan gave the inside scoop on how the exchange decides which memecoins make the cut. Conlan explained that while community input is important, Binance prioritizes utility-driven projects, especially in the memecoin sector. This reflects a growing focus on protecting users from suspicious projects and fostering unique use cases. The Rise of Utility in Memecoins Memecoins, often criticized for lacking utility, are finding increasing real-world applications. Conlan highlighted that projects with meaningful use cases are gaining traction and becoming priorities for Binance listings. This marks a shift from earlier views of memecoins as volatile assets. Conlan noted that Binance uses a thorough vetting process, evaluating factors like proj… The post Memecoins are Exploding in Popularity, But Binance CMO Says Utility is Key appeared first on Coin Edition .